lured.com was established in 1998 as the first online community dedicated TOTALLY to ideas!

Started by Marketing veteran Sammy Simpson as a means for anyone to find, share and brainstorm ideas. "When I first started in promotions," Sammy commented, "There were very few resources for ideas, and none that were focused entirely on radio. I needed something, but nothing was available."

He continued, "lured is a platform for anyone to find a name, an idea or a thought starter. Then take that spark and build a promotion or campaign that is exclusively yours - no one but you ever has to know where the inspiration started...you own it and put your unique spin on it to make it an original idea."

Geared toward radio, but relevant to anyone looking for a way to spark their creativity and build a campaign to achieve revenue, a clickthrough or conversion.

The lured.com Idea Wiki is a place for anyone searching for ideas to meet, share, create, collaborate and exchange information. The site is designed to enable anyone who accesses it to contribute or modify with valuable contributions...just like any brainstorming/ideation session. It's a forum with the possibility to take a small spark of inspiration and turn it into a huge explosion of creativity.

I hope you will enjoy the site and find it a useful resource. lured.com - Good Idea!