lured.com was established in 1997 as the first online community dedicated TOTALLY to radio idea people!

Started by Marketing veteran Sammy Simpson as a means for anyone to find, share and brainstorm ideas. "When I first started in promotions," Sammy commented, "There were very few resources for ideas, and none that were focused entirely on radio. I needed something, but nothing was available."

He continued, "lured is a platform for anyone to find a name, an idea or a thought starter. Then take that spark and build a promotion or campaign that is exclusively yours - no one but you ever has to know where the inspiration started...you own it and claim it as an original idea."

Geared toward radio, but relevant to anyone looking for a way to spark their creativity and build a campaign to achieve revenue, a clickthrough or conversion.

Through many years, different ideas (good and bad) and technology advancements, lured.com is finally starting to fit the vision Sammy set out to create over 10 years ago.

The lured.com Idea Wiki is a place for radio professionals to meet, share, create, collaborate and exchange ideas. The site is designed to enable anyone who accesses it to contribute or modify with valuable contributions...just like any brainstorming/ideation session. It's a forum with the possibility to take a small spark of inspiration and turn it into a huge explosion of creativity.

I hope you will enjoy the site and find it a useful resource. lured.com - Good Idea!